Meet the mom

Founder

Brandi Luig

Hi, I’m Brandi—but more importantly, I’m a mom just like you.

I have three kids, a full schedule, and plenty of days where dinner feels like one more thing I have to figure out. I’m not making everything from scratch, I’m not growing all my own food, and we definitely have our fair share of drive-thru nights.

The Roost didn’t come from having it all figured out. It came from wanting something better—but realistic.

I grew up loving the idea of land, animals, and where food comes from, but it wasn’t something I lived day to day. After college (a degree in animal science) and a handful of jobs that kept me close—but not quite connected—to that world, we bought a ranch as a bit of a hobby.

What started small quickly became something I felt deeply connected to.

As I got more involved, I realized a lot of what I had been taught about raising animals didn’t sit right with me. I wanted to raise food in a way that I felt proud of—something I could confidently put on my own family’s table.

At the same time, I was living the exact same life most moms are living.

Busy.

Pulled in a hundred directions.

Trying to do my best without completely overcomplicating everything.

So The Roost became about bridging those two worlds.

It’s food raised with intention, but built for real life.

Because I don’t believe you need to overhaul your entire lifestyle to feed your family well. I think it can be as simple as having good, trustworthy food in your freezer so dinner feels a little less stressful.

If I’ve learned anything, it’s that it’s not about perfection.

It’s about small, consistent choices that add up over time.

And if The Roost can help make one part of your day feel easier and more meaningful, then that’s exactly what it was meant to do